Birgit Roberts

Partner, Executive Producer, Schmoozer-in-Chief

Before co-founding HIFI, Birgit spent years producing TV commercials---but not so many years that she’s not still hot! She then went on to rock the house at Face the Music, where she served as Executive producer for four years.

She has many, many friends.

Paul Robb

Partner, Creative Director, Composer

Paul Robb began his musical career in Minneapolis in the mid-1980’s, as founder of the group Information Society. Their 1986 breakthrough smash Running, has justly been called one of the most important songs in freestyle and electro history. Defying expectations, Information Society went on to a successful recording career on Tommy Boy/Warner Brothers Records. Over the next decade, the group scored numerous Top Ten and Top Forty hits worldwide, including the #1 smash What’s on Your Mind (Pure Energy).

After leaving Information Society, Paul went on to launch a successful career in television and film music. His music has appeared on MTV, South Park, Fox, Comedy Central, hundreds of television ads, and dozens of feature films and television shows. In the meantime, under the name Brother Sun Sister Moon, he created what the Minnesota Daily called “a definitive landmark album,” while under the name Think Tank, he released several classic techno/breaks records, including the classic Hack 1.

In his 25 year career, Paul has worked with Kraftwerk, Orbital, the Ramones, Little Louie Vega, India, Noel, Red Flag, Shep Pettibone, Eric Kupper, Danny Saber, Lords of Acid, Trey Parker and Matt Stone, Vitamin C, Jon Stewart, Corbin Bleu, Shut Up Stella, Nicole Richie, Cheetah Girls, and many others.

In his abundant spare time, Paul runs a boutique electronica label, HAKATAK International, www.hakatak.com

Jack Bradley

Partner, Excecutive Producer, Oenophile

Jack Bradley began playing piano at age 5, and stopped just a few minutes later. Thankfully that was not the last time he did so, and he only improved.

After gigs as a Broadcast Producer at Arnold, Executive Producer at Singing Serpent, and EP/Partner at BlackBoard3 Music, Jack now wields his musical mojo at Hi Fi Project.

Based in New York, he brings a lethal combination of Production, Creative and Foodie to the HiFi experience. Ask him for a wine recommendation (if you have a spare couple of hours).

Chris Heidman

Chris began his musical career in 1991, forming the pioneering indie electro act Sukpatch. After releasing a full length on the bands' own Slabco label, and singles on Moshi Moshi, Sub Pop and Mo Wax, they were signed to the Beastie Boys influential label, Grand Royal. During his run with the band, he worked with the Beastie Boys, Modest Mouse, and Scissor Sisters, amongst others.

Eventually Sukpatch wound down, and Chris began to explore offering his production techniques to the film and TV world. Quickly adapting his style, he has created original music and sound design for brands such as XBOX, Subaru, Gatorade, Payless Shoesource, Harley Davidson, Cargill, BMW, 7th Generation and Best Buy to name a few.

Today Chris resides in chilly Minneapolis MN, guiding the newest branch of HiFi Project. In addition to his razor-sharp composing and sound design skills, he is also at home doing music supervision and even broadcast mixing when needed. Even though he is part of the ad community in Minneapolis, he still keeps his toes in the music business, producing and managing Rough Trade-signed buzz band "Howler". Chris is all audio, all business, all the time….And that is all you need to know!

Michael Gatt

Composer/Longform Partner

Michael Gatt is the newest addition to Hi Fi’s roster of composers. A native of Arizona, Mike grew up surrounded by the indescribable hurly-burly of Phoenix’s world famous underground music scene. Finding the excitement too much for his delicate system to tolerate, he soon decamped for Los Angeles, where he fronted a series of indie bands, and performed with the Black Eyed Peas, Blur, Tenacious D, Social Distortion, Squeeze, and Spinal Tap. Yes, we said Spinal Tap.

Since joining Hi Fi, he has scored spots for Honda, Mazda, New Balance, Advil, and Mattel.

Michael Kotch

Composer/Engineer

Michael Kotch is an unrepentant rocker with a soft spot for bubblegum As co-founder of the punk-pop band Eve’s Plum, he toured worldwide and released two records on Sony. Meanwhile, word of his stellar writing and production chops leaked out, and he has written and/or produced records for Vitamin C, Hannah Montana, Selena Gomez, Demi Lovato, Lloyd Cole, Friendship 7, and others.

He scored music for The Sarah Silverman Program and performed as a member of the Silvermen, Sarah’s house band. In the world of admusic, Michael has scored spots for Toyota, Mattel, TJ Maxx, Nike, Bratz, Coca-Cola, Target, and many others.

Now that he’s working in Santa Monica, Michael has traded his vintage Benz for a Prius, and he promises to start Yoga classes very soon.

Owen O'Toole

Sound Designer/Composer

Owen O'Toole was born in Manhattan, but has lived in California since 1993. He has curated music programs on public radio stations for 15 years, most recently focusing on avant-garde and antique recordings during a three year stint at KZYX in Mendocino County, California.

His Internationalist Super8 film work has shown at MoMA in New York. He is a member of Wet Gate, a trio who play 16mm movie projectors as musical instruments and have been guests at festivals in Canada, Australia and Holland (Rotterdam). He composed a new soundtrack to Bunuel and Dali's "Un Chien Andalou" for Luis Bunuel's 100th birthday, which was performed in Berkeley, San Francisco and Vancouver BC.

He has had a long-standing relationship with director Jeffrey Plansker, for whom O'Toole has provided music/sound for over 15 years. They also sometimes work as filmmaking partners.

Kevin McCormick

Composer

Kevin McCormick is a Grammy Award-winning producer, songwriter, and instrumentalist. He has produced numerous gold and platinum albums for artists such as Melissa Etheridge, Jackson Browne, and Keb Mo.

As a guitar player and songwriter, he has appeared on albums by The Motels, Jackson Browne, Neil Young, Melissa Etheridge, Steve Perry, Julia Fordham, John Mayall, Nils Lofgren, and Don Henley, among many others.

On television, his music has appeared on Norm, Sex and the City, Ally McBeal, and ABC’s Wide World of Sports.

Kevin McCormick is also the host of Musicians Radio. A weekly radio show on XM satellite radio. Featuring in depth interviews covering all aspects of music making. Musicians Radio is "Radio For Musicians By Musicians"

Richard Friedman

Composer

Richard Friedman is primarily a film composer, but when we really pester him, he agrees to write spots for us.

His music has been heard in dozens of films, including New Line’s Uncle P, Warner Bros’ A Dog of Flanders, and Sony Pictures’ Ticking Clock.

His Emmy-nominated television work includes CBS Golf Masters, and numerous PBS productions, including Walking the Bible and The Route to Christianity.

Richard’s gorgeous orchestral work has been heard in many trailers, including Harry Potter, Chronicles of Narnia, Horton Hears a Who, Up, Pirates of the Caribbean, Van Helsing, Monsters vs. Aliens, A Christmas Carol, Ice Age 3, Night at the Museum, and many others.

In the advertising world, Richard has scored spots for Honda, Pepsi, KitchenAid, and many others.

Because he has a Ph.D. in Musicology from Boston University, Richard insists that everyone call him Dr. Bootyquake.

Toby May

Composer/Producer

Toby May is a true Rock & Roll multi-instrumentalist. He was born in the UK and spent most of his life in the very international Swiss city of Geneva, where he looks after Hi Fi's European clients. When not working on admusic, he has been scoring UN documentaries, private bank videos, and various biopics about the life of John Calvin.

After having produced two albums with his band Catcha, one in London and one in NYC, Toby is now working on a solo project.